The MyShoppingPal.com FAP scoring system combines fashion and expert knowledge with user’s preferences to rate the items for you. The score that is presented to you for an item is the personalized score for you. This score is different for different people.
One of the key components that go in the FAP score for clothing is whether an item will look good on a user or not, which we also call “looking good factor”. Based on his body characteristics and style, the fashion expert's knowledge and recommendations are used to figure out the “looking good factor”. This analysis does not assume a few types of body types and comes up with simplistic recommendations. Most of the prior work that has been done in this arena relies on 4-5 body types to figure out what looks good on you. For instance, Kendall Farr in her book “the Pocket Stylist” defines 6 body types: A, B, C,D,E,F. Clinton and Stacy in their book “Dress Your Best” define 18 types for Women and 8 body types for Men.
Instead of pigeon holing people in a specific body type, MyShoppingPal.com has built a model which is more flexible and takes into consideration all the body characteristics of people. We consulted a few dozens fashion experts and referenced the work done by all well known fashion specialists to build this model. An extensive user testing has been done to test the model. While the focus for adults is on “looking good factor”, for kids we give equal weight to “looking good factor” and “comfort factor”.
The second component of the FAP score for clothing is the personal preferences of the user. We take into consideration the preference information which user provides while creating his profile. In addition to this data, the user has ability to continuously train the system what he likes or dislikes while shopping for a specific item.
The third component of the FAP score for clothes is the fashion trend suitability of an item for a given personal style. Our fashion specialists constantly monitor the trends and incorporate it in the system. We don’t club all trends into one bucket. Our specialist analyze the trends and figure out what trend works for which personal style and incorporate this knowledge in the system.
It is imperative for the user to provide accurate information about his body characteristics such as chest size, height type, waist size, etc while creating profile her/his profile so the system can use expert’s knowledge into figuring out what will look good on you. The basic section of the profile will allow you to shop with FAP score, but if you want more detailed FAP analysis you should fill in the advanced section of your profile.
So if you want to buy say a women top, the FAP scores will tell you what type of top works well for you from body type, complexion, personal style and trend point of view. Small little details of a top such as its fabric, color, neckline, sleeve type and fit type etc. are considered while determining its suitability for you. For example, a FAP score of 70 for this women top displayed in the picture shows that it is a good option for this user who is curvy but has a big tummy. The soft and low elasticity fabric, empire waistline and sleeveless design go according to her body type. Along with the body type, other details of the user like tummy type, arm type and bust type have also been taken into account while deciding the suitability of this top for the user. The positive analysis shows which features of the top work in favor of the user and why? The negative analysis talks about the contradicting features. These positive and negative features together contribute for the score of 70 for this women top, Along with being suitable according to body type and clear cool complexion of the user, the user can immediately guess that a tunic , with empire waistline makes is a trendy item too.
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