According to study "The State of Retailing Online 2007" conducted by Forrester Research, the apparel category reached $18.3 billion in 2006 and it is first time it surpassed the money spent on Computers or Electronics. Even though the online sales of clothing, shoes and bags have increased significantly, these sales are just 2% of the total sales, and return rates are twice compared to other product categories. Even today most people are averse to buying online, because it is difficult for people to figure out whether an item is right or not. The reason behind high return rate is that consumers end up buying items which don’t suit them. So where is the solution?
To address this very problem of suitability, MyShoppingPal.com recently started public beta for a personalized shopping engine which helps users find what works well for them. This personalized shopping search engine is able to find the right product for you with the help of experts’ knowledge and by taking care of your style and preferences. Its ability to find suitable products works wonderfully in all apparel sub categories clothing, shoes, bags, jewelry and watches, giving you a feeling of an expert walking along with you to help you find your perfect items. MyShoppingpal.com also has incorporated the brand intelligence for a number of products such women jeans to further enhance its recommendation engine. We all are unique in our own ways, be it body type or style personality. So things that look good on someone else may not look good on you. And this is where MyShoppingPal.com helps you to find the product which works for you from body type, personal style and your personal preferences point of view. All this is done with the help of experts who have knowledge of “how each and every attribute of a product can affect its suitability for you”. On the basis of this knowledge, each and every product is rated for its suitability for you. This rating can help you to find the “right” product from zillions of choices made possible by the Internet.
For example, if you are buying a formal dress, evening dress, or a designer dress, MyShoppingPal will use experts’ knowledge to rate each and every dress for you. The attributes of the dress like its sleeve type, neckline, color, fabric, and fitting contribute to the score of the product for you. Similarly for men shirt, MyShoppingPal will analyze its attributes like collar type, color, fabric, pattenrs, and sleeve length in measuring its score.
Along with following the experts’ recommendations, you can express your own preferences by indicating your likes or dislikes for a particular product based on its attributes. This continuous expression of your interest will train the shopping engine to show results as per your choice and taste. For example, if you don’t like black black dresses, you can indicate it so that the site will not show you black dresses again.
While other traditional shopping sites not only fail to help you in finding the “right” product but they rather confuse you with thousands of products and no way to find the better ones. Out of this confusion, MyShoppingPal.com lends a helping hand to make shopping much faster and easier.
MyShoppingPal is also a gateway to all name brands for apparel such as Nocole Miller, Jones, New York, Donna Ricck, Gap, Calvin Klein, Diesel, Ralph Lauren, Alezander Mc Queen, Diane Von Furstenberg, Dolce & Gabbana. Guess, etc.
At MyShoppingPal you will also find deals on many categories, especially clothing and shoes. If you are looking for sale on shoes, MyShoppingPal.com is one stop destination for such sales.